Website Audits - Full Site Audits

Our Full Site Website Audit is designed for companies that know there is a problem such as the following:
 

  • too few customers are visiting the website
  • the website generates few information requests
  • revenues from the website are disappointing

 

The Full Site Audit uses our full methodology and includes:
Navigation
 

  • Defined information architecture
  • Navigation access to home page
  • Navigation access to all site content
  • Navigation consistency
  • Search engine, if applicable
  • Search option from each page
  • Help pages
    (use of site, site map etc.)

Content
 

  • Clearly identified site objectives
  • Interest/value add
  • Format & layout
  • Currency
  • Conciseness
  • Security policy statement
  • Privacy policy statement

Design
 

  • Look & feel relative to your company's branding
  • Site wide design consistency
  • Unique features

Functionality
 

  • Customization
  • User interaction
  • Appropriate online tools
  • Ease of contact
  • Ability to print articles, documents
  • Ability to download information, if applicable
  • Help or feedback to users

E-commerce
 

  • Range of services
  • Quality of service information
  • Descision support
  • Comparison to own brick & mortar services
  • Comparison to competitors services
  • Special offers & promotions
  • Product images and illustration quality
  • Cross-selling or up-selling capabilities
  • Availability of testimonials
  • Availability of sales service
  • Quality of contact information
  • Links to contact information
  • Guarantees, warranties, etc.

Marketing
 

  • Ranking on top 10 search engines and directories
  • Current page listing date
  • Ranking in specific trade directories
  • Page Titles
  • Keyword hierarchy
  • Description field
  • Entry points to site
  • External links
  • Form validation to ensure correct information collected

Technology
 

  • Browser compatibility
  • Browser identification
  • Monitor resolution settings
  • Download time
  • Graphics compression
  • Correctly formatted graphic images
  • ALT tags for images
  • Plug-ins to view content
  • Recognized fonts
  • Frames design, if applicable
  • Use of pop-up windows
  • Text navigation
  • Javascript compatibility, if applicable
  • Broken links

 

Deliverable
The deliverable from each report is a comprehensive list of action points that need to be undertaken. Actions are identified between those that should be undertaken immediately and those that can be considered for the next stage of site development.

Website Enhancements
Clients can request their existing web development company to undertake some or all of the suggested enhancements. We can also offer web development services to undertake any suggested website repair or improvement.

Find out how our Pinnacle Advantage website audits can help turn your website into a top performer.