Online and bricks and mortar retailer of tuxedos and formal wear.
We wanted a classy name for a tuxedo store and "Luxe" was short and memorable for a tux retailer. The logo is one colour - black for tuxedos. The "x" in Luxe was turned into a tuxedo graphic and is 100% black to make it stand out. The rest of the letters in the logo are 50% black.