Trade beauty supply for hairdressers and estheticians.
The name "Charisma" makes sense for a beauty supply, because people in this industry not only have artistic talent, but also have personal magnetism or charm, that keeps their customers coming back.
The logo uses a creative artistic font to support the artistry in the beauty industry. The main colour is a bright pink because it is a bold colour. The letter "C" from the logo was used to create the design of linking colours. Hairdressers buy hair colour here and estheticians buy nail polish and make up to suit their many "charismatic" customers. This is a full colour design.