Search Engine Marketing Programs
Your online advertising can become much more effective with the use of our pay per click (PPC) advertising services. Pay per click ads provide a means to appear at the top of search results for keywords or key phrases that are relevant to your business, your products or your services. Our ongoing ppc management provides targeted and economical advertising to your potential customers or clients. We focus on keywords that convert well to maximize your advertising investment.
Pay per click advertising is essentially a bidding process for keywords or key phrases with the highest bidder receiving top placement among the paid search listings. Each time a user clicks your ad, the search engine's pay per click tracking system deducts the value of your current bid from your account. Compared to impression-based campaigns, pay per click offers a high level of assurance that your campaign will reach your target audience. It's also possible to select a specific geographic area or city to further pinpoint your target audience.
How we help
We have the creativity and expertise to provide exceptional results. Our copywriters know how to produce copy that captures attention. We understand how to write ads, how to target specific keywords and phrases and how to use negative keywords to limit traffic that will not provide results. We have the tools to research keywords to find a higher quantity of both the most frequently searched and the less competitive keywords to use. We tailor each online campaign specifically to meet each client's needs.
Why you should use pay per click advertising
PPC advertising is extremely effective. Eighty percent of first time visitors to a site come from search engines and more than fify percent of search engine users never click on links past page 2 of search results.
On the other hand, pay per click (PPC) advertising can put your site in the top 1 - 6 positions in major search engines, and do it very quickly — usually the same day as we set up your program. Compare this to waiting 2 - 4 months for your website to be listed in organic search results and even longer for it to rank high enough for optimum visibility. It's easy to see the importance and value of pay-per-click advertising. Best of all, we can manage your expenditure to meet your traffic volume targets, budget limits and business seasonality.
How to use pay per click advertising
Ideally, pay per click advertising should be used in conjunction with regular search engine optimization.
We provide the following pay per click management services:
- advice on your use of pay per click advertising, cost-effective budget allocation and management
- selection of the most relevant search terms to maximise your website traffic
- pay-per-click program set-up with selected providers to meet your traffic and budget objectives
- active management of your ppc programs to maintain targeted site traffic, while minimizing your expenditure
- monthly reporting so you are always in control
Contact us today at 416-421-2689 or complete our Free Quote Request to find out more.
