Slogans and Taglines
Your company name can only convey so much about who you are and what you do. Typically, your company name does not position your company, attract customers, or inspire employees with a centrally focused theme. That is the objective of a corporate slogan.
A great slogan can work wonders for positioning. But it needs to be right and it needs to be uniquely yours. As your company grows your slogan can be updated as you move into new markets or change corporate direction.
In contrast, a tagline is a brief, highly-focused phrase that clearly defines the benefit of a product or service to the consumer in a meaningful and memorable way. A great tagline has a personality all its own. It connects with consumers at an emotional level, which is what makes it stick.
While corporate slogans can change, a great tagline is created to last. In many cases, an outstanding tagline becomes part of our everyday life and cultural history.
The Slogan & Tagline Development Process
Before brainstorming slogan or tagline ideas, we will meet with you to understand your company, your products and your services. We'll review your corporate or product strategy, examine your key benefits, communication goals, target market, and perceived challenges. We'll examine any corporate and marketing materials you feel may be useful. We will also collect information about your competitors, marketplace and any existing taglines in use. Then, with this understanding in place, we'll work with you to develop a slogan or tagline that expresses your company or your product with unique clarity.
Contact us today at 416-421-2689 or complete our Free Quote Request to find out more.
